Image by Looking For Fish Tacos At ELI 2006 via Flickr
What if blogging:
-has a lot to do with collaborating between experts of a certain matter to exchange thoughts and experience and communicate the results to the related professional community ?
-has a lot to do with creating and maintaining one's professional reputation as an expert for a certain matter and results in creating formal and informal professional social networks ?
-would be the means by which information and knowledge would be shared within an organization, e.g. blog management instead of content management ?
-is mixed with Wikis and each blog posting is a wiki page that allows to evolve the topic discussed ?
Food for thought on Friday, the 13th. 
1 comment:
Creating brands worth evangelizing about is often misunderstood. The connection between the core values - the soul of the company and the soul of the customer - is why customers evangelize. They have found a temple of core value at which to worship. It’s mythic. It’s epic. The brand becomes icon because it connects to the subconscious yearnings of the customer, imprinting on the brain. The pictured emotional experience becomes a conduit through which the customer can again be touched by those core values.
Those pictures and emotions then become language in the brain of the customer. And it’s the language of evangelism.
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