A study by researchers in Canada has shown that the snap decisions Internet users make about the quality of a web page have a lasting impact on their opinions.
So, you better update your website with some catchy design if you want people to stick around - is that what it means ? Shall we focus less on content ? Again, my believe is that a middle-way is the best way to go. No compromise on the quality of content, but improving the end-user interface experience is an increasingly important component of information technologies nowadays.
What does that mean ? I think it means that people are fed up with un-intuitive, complex, hard-to-use interfaces. It means that people work harder and longer and do not want to deal anymore with anything that makes it more difficult. My two cents.
Read more at http://www.nature.com/news/2006/060109/full/060109-13.html