Why women in business are flocking to Twitter chat - CNN.com

Why women in business are flocking to Twitter chat - CNN.com

3 Stages of a Company's Social Integration

3 Stages of a Company's Social Integration



Exactly where social media lives within a company depends largely on what goals have been set for social media. And these objectives are in turn usually a function of how far along a business is on the adoption curve.
The argument about marketing or PR “owning” social media is shortsighted. It’s more important to identify future objectives and develop a culture of social thinking inside the organization.
As social behaviors and technologies become more embedded into all aspects of business, smart companies are looking as far up the adoption curve as possible. This means getting beyond what often passes for social media marketing to a more holistically social way of thinking about marketing, customer service, stakeholder management, employee engagement, product innovation, risk management and much more.
That’s a lot to chew on, so for simplicity, here’s how I see the journey, broken down into three rough stages of maturity (though actual adoption cycles of the elements of social media will differ for everyone).

1. Develop Channels

In the first stage of maturity, organizational goals for social media may be unclear, and linked to marketing or PR outcomes. A basic presence on relevant social platforms that is informally managed and/or created on an ad-hoc “campaign” basis will be expected to generate reach for awareness purposes. As this first stage develops, internal advocates and/or agency partners may help implement a more formal process for publishing content, managing conversations or aligning with other marketing activity. Influencer outreach may extend traditional PR tactics, and further extend conversations and awareness.
At this stage there are usually a small number of internal advocates fitting in social around their other duties, owned by marketing with input from PR (or vice versa).
Many companies stop at this level of participation, because the second stage of social media maturity means getting past the channel mentality and starting to apply real social thinking.

2. Streamline

Goals such as community building, reputation and risk management, advocacy and social CRM enter the lexicon. In larger companies, disparate activities in different business units or geographies are brought together under a common strategy.
By now there is some organizational weight (and an annual budget) behind a company’s social media effort. Marketing and PR are working together closely, with one discipline taking ownership. In some cases a clearly defined split of responsibilities can work, but it’s usually harder for all parties to deliver high impact work in this framework. Either way, it’s essential that input and representation from sales, customer service, legal and operations are part of the organizational model for social. A specialist agency can help balance stakeholder interests and advise on best practices at this stage.
The end of this second stage may see specialist social media roles being created internally, and gradual adoption of social tools and techniques across the business may start to occur.

3. Social Becomes Native

This leads into the third, and most evolved stage of social media adoption. Objectives for social media will permeate additional areas of the business: social intelligence, internal collaboration and efficiency improvement, social insights and innovation through to advanced advocacy programs, consumer and influencer collaboration, even integration with legacy technology.
By this stage, social media will cease to be centered in marketing and instead seep into the cracks of the company and its culture.

Mercer maps out career paths for knowledge management professionals | J. Boye

Great example on how the roles and responsibilities of Knowledge Management functions can be integrated into the organizational structure and career development opportunities:

Mercer maps out career paths for knowledge management professionals | J. Boye

Tablet Usage Explodes, Changes Digital Habits

“Tablets are one of the most rapidly adopted consumer technologies in history and are poised to fundamentally disrupt the way people engage with the digital world both on-the-go and perhaps most notably, in the home,” Read more: http://www.mediapost.com/publications/article/176445/tablet-usage-explodes-changes-digital-habits.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+online-media-daily+%28MediaPost+%7C+Online+Media+Daily%29#ixzz1xIg3sTIM

So, what does that mean ? Are there any lessons to be learned ??

IMHO:

• smartphones are great and portable, but the screens are just TOO small
• tablet typically also provide a longer battery life
• finger interaction is easier - it's just to difficult on small screens

 

Related articles:

• Mediapost- Tablet Usage Explodes, Changes Digital Habits- and skews older
• Tablets hit critical mass with 1 in 4 smartphone owners using them
• ComScore: A quarter of US smartphone owners also use a tablet
• Most Tablet Owners Use Them To Watch Videos And TV: Report

Five Ways to Run Better Virtual Meetings - Keith Ferrazzi - Harvard Business Review

Five great advises to get virtual meetings running smoother. All of us who have been holding a lot of webinars, conference calls and online collaboration sessions can appreciate those:

1. Use video: Yes, you cannot hide !
2. Do a "Take 5": 5 minutes everyone has to talk. No lurking !
3. Assign different tasks: It's a meeting - assign responsibilities
4. Forbid the use of the "mute" function: YES YES YES. Nothing fails more than a good joke and nobody laughs :-)
5. Penalize multitaskers. Again, its a meeting. Unless it is for informational purposes only - pay attention !

Five Ways to Run Better Virtual Meetings - Keith Ferrazzi - Harvard Business Review

Superparamagnetic cellulose fiber networks via nanocomposite functionalization - Journal of Materials Chemistry (RSC Publishing)

Superparamagnetic cellulose fiber networks via nanocomposite functionalization - Journal of Materials Chemistry (RSC Publishing)

Actually very cool. Good enough reason to stop cutting down trees, isn't it ?

Great article for everyone working with international teams

http://feeds.harvardbusiness.org/~r/harvardbusiness/~3/AEEC7F34rMY/global_team_leaders_must_delib.html

Interesting article on how the workers landscape is shifting

http://feedproxy.google.com/~r/Mashable/~3/vUMGpfzka38/

As least in the knowledge worker area

Future Climate Change Chaos - Data Visualization to address a problem early on

 

 

U.S. Defense Department Develops Map of Future Climate Chaos

A new mapping tool shows where vulnerability to climate change and violent conflicts intersect throughout Africa     University of Texas researchers have developed a sophisticated new mapping tool showing where vulnerability to climate change and violent conflicts intersects throughout the African continent. More than a year in the making and part of a $7.6 million, five-year Department of Defense grant, the Climate Change and African Political Stability project culls data on riots, civil unrest and other violent outbursts dating back to 1996. It overlaps with information about climate-change [more: http://www.scientificamerican.com/article.cfm?id=us-defense-department-develops-map-future-climate-chaos]

Image: Wikimedia Commons/Mark Knobil

 

Social Networking - as a customer service function

Social Networking - as a customer service function. Good article reference on InsightKnowledge's home blog for the increasing use of social media and social networking in customer service and CRM business environments.

another nice find.. to do things together.. on the Internet

another nice find.. to do things together.. on the Internet

Interesting post on Knowledge Management in small and medium-sized businesses

http://www.greenchameleon.com/gc/blog_detail/km_strategy_for_small_medium_sized_businesses/ discusses the definition and application of a KM strategy for small and medium sized business. While I do like the basic approach (change culture, embed sharing, provide platform), IMHO the key is to identify how expertise makes a difference in the sm/med business environnment. The approach needs to be appropriately adapted. A medium sized business with multiple locations can benefit from sharing sessions, knowledge capture processes and the likes; a small business in one location not quite as much. Biggest benefit is really achieved when sml/med businesses work together to build a knowledge network for delivering their goods/services. That level of integrating expertise requires the most effort, but also has the highest potential for making a big impact - once one can answer the question - whats in it for me ? Again, my $0.02.

Apple looking for Knowledge Management expertise

Interesting that Apple is looking for expertise on KM: http://www.icrunchdata.com/ViewJob.aspx?id=229045&utm_source=Indeed&utm_medium=organic&utm_campaign=Indeed

SAP offers ‘Twitter’ like capability for businesses

An activity based ‘twitter’-like SAAS’ed service hot off the shelve:

 https://streamwork.com/

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Representatives from GE and Google talking about sustainable innovation in their organizations

http://fora.tv/2010/04/14/Championing_Innovation_and_Embracing_Disruptive_Ideas#chapter_04

Fwd: KM Bulletin: D Street - Ent. Social Computing at Deloitte - webinar

This looks like an interesting event - too bad, I won't be able to participate. If anybody does, please share a summary and some of your thoughts about it.

Enterprise Social Computing at Deloitte "Deloitte" is the brand under which approximately 169,000 dedicated professionals in independent firms throughout the world collaborate to provide audit, consulting, financial advisory, risk management, and tax services to selected clients.  Deloitte is a respected, long time leader with a proven track record in helping their customers become more efficient, reliable and successful.  NewsGator is proud to have Deloitte Services as a customer - and we invited a few of their key leaders to share their reasons for pursuing an enterprise social computing solution for their organization.  We are very fortunate to have those 3 Deloitte representatives share their business drivers, expectations and results in this upcoming webinar.   We invite you to join J.B. Holston, NewsGator CEO & President, and our special guest speakers from Deloitte:  Patricia Romeo, Talent Innovation, Lawrence Blank-Cook, Sr. Knowledge Manager, and Joseph Press, Specialist Leader. This webinar will offer Deloitte's perspectives on the following topics: The value of enabling and connecting your employees from the HR perspective The application of social collaboration and knowledge sharing across lines of business The voice of a practitioner advising customers on how to best leverage social computing solutions   Webinar April 20, 2010 at 2:00 pm ET Speakers: Patricia Romeo, Talent Innovation, Deloitte Lawrence Blank-Cook, Sr. Knowledge Manager, Deloitte Joseph Press, Specialist Leader, Deloitte J.B. Holston, CEO & President, NewsGator

Presenting at KM Argentina next week

Image by Getty Images via Daylife

For all interested - I will be presenting via webinar at next weeks KM Argentina conference: http://digs.by/bkB

Watch out Windows XP/Vista/7 !

Image via Wikipedia

I have been a Microsoft Windows user for the longest time. Part out of satisfaction (that it does a good (not perfect) job at what it is doing), necessity (it came with the PC I bought and was not an additional cost) and convenience (it was there, installed, ready to go (at home and work)). BUT, there were the issues of usage – crashes, slowness, incompatibilities, restrictions – which a lot of others may have experienced in different ways.

I have been experimenting with Linux LiveCDs for a while, and seem to have finally found one that fulfills satisfaction, necessity and convenience without any cost – gOS from thinkgos.com. I downloaded the ISO file, burned it on CD, rebooted and within 30minutes was up and running. gOS booted pretty quickly, the install took care of all the resizing and partitioning, and restarted the computer in a very responsive and visually appealling new environment with all the relevant software installed (Firefox, OpenOffice, etc.). I did this for the desktop and the laptop and in both cases it went very smooth.

I can highly recommend gOS.

best guesses on blogging and tweetering

let me throw out some assurancetion and see if anybody agrees or disagrees with them: -blogging is good for exploring and documenting more complex thoughts, experiences and matters -twitter is good for all the random strikes of genius that happen during the day -like in most cases, most tweeds only have limited value -its all about becoming more mobile. could the rise of 3G netbooks bring blogging back to the front.. or will the masses of basic txt enabled phones keep the capabilities at twitter par ? hmm.. Posted from moBlog – mobile blogging tool for Windows Mobile

asae talking about sharepoint implementation

reggie from asae is talking about his aaproach and lessons learned from implementing sharepoint. he says that they went to the ms envision center and that it really changed the way they worked. build advocates and focus on the work, not the tool. Posted from moBlog – mobile blogging tool for Windows Mobile